Marjorie Huculak, President
Marjorie Huculak

Grow, Connect and Give to your Profession. This is the foundation of my work with IABC.

IABC has helped me grow as a professional communicator and connected me with top notch professionals from across the world. I am passionate about IABC and hope during my presidency I can give back to my profession and this organization that has brought so many gifts professionally and personally.

One of my strongest skills is to create visions and turn them in to realities, which I hope to do throughout my tenure.

I have over 25 years in the communications profession and 15 years with IABC. I am an experienced program manager with a demonstrated history of working in government and non-profit leadership positions. Some of my skill areas include non-profit management, partnerships, stakeholder engagement, issue and crisis communications, project management, marketing, strategic planning, event planning, and overall public relations management.

With IABC I have volunteered in many areas from event management, helping to evaluate Gold Quill submissions to assisting in the development of the University of Calgary’s Public Relations Management Certificate program. I have also held many volunteer and board positions from Interpretation Canada to the President of the Banff YWCA.

I invite you to join our great organization as a volunteer or attend one of our fabulous events!

Jackie de Pape Hornick, Vice President


Jackie is a seasoned communications professional with extensive experience in corporate communications in the financial services industry. As the current Director of Communications at IG Wealth Management, Jackie supports the communication needs of not only IG, but also Mackenzie Investments and IGM Financial.

Jackie chose to become involved with IABC, as she is passionate about continuing the evolution of the communications function, about learning best practices from her fellow senior communicators in Manitoba and about supporting new communicators joining the field.

Jackie has a Bachelor of Arts in Communications from the University of Winnipeg and a Creative Communications diploma from Red River College.

Mekala Wickramasinghe, Past President
Mekala Wickramasinghe

Mekala is an energetic, innovative Public Relations professional with extensive experience in university recruitment, student engagement, and marketing. As the President of IABC Manitoba, she is a leader with a strong strategic vision for programming, leadership development, and long-term success.

Mirna Sainz-Gomez, Director of Administration
Mirna 2018

Photo credit: Cory Aronec |

Mirna is an experienced integrated communications strategist with a solid business background in Mexico and Canada. Throughout her professional career, she has held different positions in the profit and nonprofit sectors, managing branding, event, and business projects strategically and tactically. Her experience includes international entrepreneurship, administration and project management in the energy, telecommunications, and automobile industries, all of which have sharpened her business acumen. She is passionate about local and international business and how marketing, project management, and sales can create together a powerful strategy to establish long-term relationships with key stakeholders and explore new markets.

In terms of education, she has a marketing communications degree and has taken courses in project management, Lean Manufacturing. Mirna recently earned a post-degree diploma in marketing and a certificate in management. She is fluent in both English and Spanish and is currently improving her French skills.

In her second year as Director of Administration, she hopes to contribute to the positioning of communicators and marketers as strategic business leaders in both the profit and nonprofit sectors.


Shruti Gupta, Co-Director Marketing and Communications
Shruti 2019

Shruti started her journey with IABC 4 years back as the director of Administration which opened doors to expanding her skill-set, building new connections world-wide and growing as a professional altogether. Passionate about IABC, Shruti saw an immense value in being part of this association. She stayed back ever since as it gave her that sense of fulfillment being able to give back to her profession.

With 12 years of experience gained in the area of Advertising and Communications, that includes both academic and work experience gained internationally, Shruti has worked in diverse roles involving big idea generation for campaigns, brand management, internal communications, digital marketing etc. She plans to grow further with IABC co-directing the Marketing and Communications portfolio for this chapter year!

Shruti has a Bachelor of Fine Arts from College of Arts, Delhi University and a Masters in Advertising from the Royal Melbourne Institute of Technology, Australia.


Jennifer Cox, Director of Leadership Development
Jen Cox-photo by Karen McKinnon 3 cm wide x 4 cm height-1

Jennifer is a communications professional with many years of experience using storytelling as a communication tool to inspires action and transforms lives. She has worked in the post-secondary education sector for most of her career, most recently as a communications officer at The University of Winnipeg.

She is passionate about her role in helping to solve communications problems, sharing success stories and thinking critically about how to take bigger thinking strategy to a grass roots level. Over the course of her career, she’s had the opportunity to deliver a series of strategic storytelling workshops in Hanoi, Vietnam, and she has coordinated a community-wide active living challenge that resulted in national news coverage, an RBC Sports Day in Canada-BC Community Challenge Award and a CBC Get out and Play Community Award. In addition to volunteering as an IABC Manitoba board member, she is active on the board of the parent advisory committee at her son’s school, and enjoys hiking, running and cycling in her spare time.


Sonny Primolo, Director of Career Development
Sonny Primolo 2019

Sonny is a non-profit Communications professional whose role is to provide a wide range of communications material at The Winnipeg Foundation. With multiple accreditations from The University of Winnipeg, Sonny possesses a cutting-edge knowledge base of media relations, strategic planning, and organizational management techniques.

As a liaison between organization and public, Sonny utilizes his extensive experience in sales and market research to define target demographics and determine an appropriate mix of communications channels. A primary focus for Sonny is to factor the maximum return on investment while promoting sustainable corporate social responsibility.

Integrity, transparency, and growth are values important to Sonny as he aims to facilitate IABC initiatives that improve the lives of communications professionals in Manitoba.

Sylvie Laurencelle-Vermette, Career Development Advisor
Sylvie Laurencelle-Vermette

Sylvie Laurencelle-Vermette is a marketing communications leader. She is currently the Regional Communications Manager for Manitoba and Saskatchewan for Canada’s national broadcaster, Radio-Canada. She has over 15 years’ experience in communications marketing and training, experience gained through her work at CBC/Radio-Canada, the Canadian Museum for Human Rights, Air Canada and the newspaper La Liberté.

In 2014, at CBC/Radio-Canada, Sylvie successfully launched a national project whose objective was to expedite the shift from a traditional communications-based marketing model to a digital marketing communications model. With her team from Winnipeg, Edmonton, Québec City, Toronto, Ottawa and Estrie, they created tools to facilitate the transition. In 2016, the project was nominated for four awards at CBC/Radio-Canada. On a personal level, she was one of 7 finalists for the President’s Award in the “Brand Champion” category.

In 2016-2017, Sylvie co-managed Canada 150 project for Radio-Canada which honoured 8 of Western Canada’s up and coming French-speaking leaders. The project, Jeunes leaders d’ICI, has been nominated for a President’s Award.

Sylvie teaches Web Marketing courses at the University of Winnipeg in the Professional, Applied and Continuing Education (PACE) program. She is also on the Advisory Committee for a new certificate program in Digital and Social Media at The University of Winnipeg.

Christine Chilton, Director of Professional Development
Christine works with the Nature Conservancy of Canada as their Community Relations Manager. She is the planner behind the scenes and passionate about creating an experience worth-while as the year unfolds!
Edwin Jose, Director Of Finance

Edwin is a pharmacy professional with more than seven years of experience in pharmaceutical marketing and sales. He has been successful in different positions such as Business Manager, Therapy Manager, and Business Developer at Abbott, one of the world’s top pharmaceutical company where he was responsible for marketing and sales, budgeting, key account management, new product launch, business development, and leading junior team members.

Edwin is a Pharmacy graduate holds a Master of Pharmacy degree with MBA. He also completed the Post Degree Diploma in Marketing Management at The University of Winnipeg. Proficient in MS Office and CRM software like Salesforce, and Prism.

Student Liaison PACE program, University of Winnipeg: Danica Hidalgo
  • Director of Sponsorship and Community Partnerships
  • Director of Membership & Networking
  • RRC, CreComm Student Liaison

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