Roland Pajares, President




As a Research Assistant at NRG, Roland is involved in virtually all aspects of the research and reporting process. His research experience includes project management, sample design, questionnaire design, recruitment screener and moderator guide design, comparative analysis, and report writing.

Roland brings over 11 years of combined market and academic research experience. He is a skilled and versatile quantitative and qualitative researcher and has worked on a broad range of projects including customer satisfaction research, public affairs, advertising tracking, brand equity measurement, usability research, product development and testing, market profiling, and employee engagement.

Roland holds a Master of Arts degree in history from the University of Manitoba and a Bachelor of Arts degree in history from York University. Roland also completed the Public Relations and Marketing Management program at the University of Winnipeg.


Mekala Wickramasinghe, Vice President


Mekala Wickramasinghe

Mekala is an energetic, innovative Public Relations professional with extensive experience in university recruitment, student engagement, and marketing. As the current Vice President of IABC Manitoba, she is a leader with strong strategic vision for programming, leadership development, and long-term success.

Sylvie Laurencelle-Vermette, Past President

Sylvie Laurencelle-Vermette

Sylvie is a marketing communications leader. She is currently the Regional Communications Manager for Manitoba and Saskatchewan for Canada’s national broadcaster, Radio-Canada. She has over 15 years’ experience in communications marketing and training, experience gained through her work at CBC/Radio-Canada, the Canadian Museum for Human Rights, Air Canada and the newspaper La Liberté.

In 2014, at CBC/Radio-Canada, Sylvie successfully launched a national project whose objective was to expedite the shift from a traditional communications-based marketing model to a digital marketing communications model. With her team from Winnipeg, Edmonton, Québec City, Toronto, Ottawa and Estrie, they created tools to facilitate the transition. In 2016, the project was nominated for four awards at CBC/Radio-Canada. On a personal level, she was one of 7 finalists for the President’s Award in the “Brand Champion” category.

In 2016-2017, Sylvie co-managed Canada 150 project for Radio-Canada which honoured 8 of Western Canada’s up and coming French-speaking leaders. The project, Jeunesleadersd’ICI, has been nominated for a President’s Award.

Sylvie teaches web marketing courses at the University of Winnipeg in the Professional, Applied and Continuing Education (PACE) program. She is also on the Advisory Committee for a new certificate program in digital and social media at the University of Winnipeg.

Sonny Primolo, Director of Administration

Sonny Primolo

Sonny is a Communications professional currently pursuing multiple accreditations in the Public Relations, Marketing, and Strategic Communications program at The University of Winnipeg. With extensive experience in the retail sales and public research industries, Sonny possesses cutting-edge knowledge base of media relations, strategic planning, and organizational management techniques.
Integrity, transparency, and growth are values important to Sonny as he aims to enhance an organization’s image with communications initiatives that improve the lives of the communities they affect. As a liaison between organization and public, Sonny relies on his extensive experience in retail sales and public research to use target demographics in determining an appropriate mix of communications channels both digital and traditional, while factoring maximum return on investment and promoting sustainable corporate social responsibility.

Marjorie Huculak, Director of Membership and Networking

Marjorie Huculak

Marjorie is a passionate communicator who embraces the values and practices of IABC.

She is an experienced program coordinator with a demonstrated history of working in the government administration, communications, as well leadership positions within national and international non-profit organizations. Skilled in Non-profit Organization Management, Policy Analysis, Event Planning, Government Operations, Stakeholder Relations, Public Relations, Developing Partnerships, and Strategic Planning she has a strong professional focus in Communications, Marketing and Public Relations Management specializing in Stakeholder Relations, Consultation and Engagement, Issues Management and Media Relations.
In addition to IABC Manitoba, Marjorie has held several volunteer and board positions ranging from Board Member Interpretation Canada – Alberta Chapter, to the President of YWCA Banff.

She has a great connection with IABC. In 2004 she became a member of the Alberta Chapter. During her time she volunteered to assist in developing University of Calgary’s Continuing Education Public Relations Management program to assisting with Gold Quill competition. This year will be Marjorie’s third year on the IABC Manitoba’s Board. She is the proud winner of IABC Manitoba 2016 Volunteer of the Year award.

Heather Howell, Director of Marketing and Communications


Heather is a graduate of the Public Relations, Marketing and Management program from The University of Winnipeg, PACE program. She’s been volunteering with IABC Manitoba for past three years.

Sharmon Luchuck, Director of Leadership Development


me passport pic

Sharmon is a copywriter/content marketer and a curator of interesting people and stories. She is a graduate of The University of Winnipeg, PACE with a diploma in Marketing, Communications and Public Relations. Her formersuccessful career in the fashion industry took her to Toronto and London, UK, where she worked as a fashion stylist for photo shoots, TV series on BBC& Sky, Grazia magazine and as a personal shopper at the global e-commerce site NET-A-PORTER.COM.

Sharmon has coveted experience writing for the online magazine Sketchbook and holds a Bachelor of Human Ecology – Clothing & Textiles from the University of Manitoba. Her experience in client relations, sales, event planning, writing and the digital media landscape drives her passion for people and the communications field.



Chris Allinotte, Director of Professional Development & Director of Sponsorship and Community Partnerships



Chris Allinotte

Chris is a Marketing and Communications Specialist, with over 15 years’ experience helping organizations reach their audience in clear, compelling and creative ways. Recently, his social media experience has proved invaluable in realizing steady growth and awareness of the company’s brand.

As the Marketing Specialist for Balmoral Hall School, Chris has been a Project Manager, Brand Consultant, Videographer, Editor, Photographer, Copywriter and Social Media Manager- which suits him, as he enjoys wearing many hats.




Manager of Professional Development: Lindsay Ridgley

Manager of Membership and Networking: Kerry-Ann-Young

Manager of Marketing and Communications: Shruti Gupta

Manager of Sponsorship & Community Partnerships: Renata Castro






Coordinator of Professional Development: Tanya Misseghers

Coordinator of Marketing and Communications: Nicole Williamson

Coordinator of Marketing and Communications: Chanel Lovlin

Coordinator of Sponsorship & Community Partnerships: Matt Worobec









U of W, PACE Student Liaison: Erika Kornberger



  • Director of Career Development
  • RRC, CreComm Student Liaison

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