Author: Heather Howell

Communications Specialist – Manitoba, Ducks Unlimited Canada

Ducks Unlimited Canada (DUC), one of Canada’s leading conservation organizations, is looking for a creative communications professional to join our team! For 77 years, DUC staff and supporters have worked tirelessly to conserve wetlands, water and wildlife.  The country needs to hear our story.  Conservation has never been more important to our environment, our economy and our future. We need someone who understands the importance of marketing our programs to a diverse group of stakeholders, including farmers and funding partners, to increase their awareness of conservation opportunities by working with DUC; someone who understands the “art” of communicating science into something the general public can digest. Skills Our communications specialist is proficient in a range of communications platforms and will provide communications and marketing materials to the conservation team. The successful candidate exercises journalistic discipline, has a healthy understanding of how the world works and appreciates the nuances of not-for-profit conservation work.  An affinity for the outdoors, and the lifestyles associated with it, will allow you to better understand DUC’s culture. Meeting deadlines is key.  Strong planning and project management skill, as well as the ability to work creatively with colleagues, are essential.  Understanding the use of photography and video is an important part of the creative process, although technical skills are not the priority. An appropriate education is important, but we recognize it can come from a variety...

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Networking 101 – Fake It ‘Til You Make It

If you’ve read blog posts or articles that give networking advice, you’ve probably run into the saying, “fake it until you make it”, right? But what if “faking it” doesn’t come naturally to you? What if you can’t bring yourself to “fake it”, because it just doesn’t feel right? I’m here to tell you that I understand. That’s exactly how I felt at my first networking event last week. I’m also pleased to tell you that it was not an epic fail, and I still managed to get something out of it: practice. Let me begin by introducing myself. My name is Rachel, and I am a marketing and communications student. I am also known for being brutally honest. I don’t know how to lie or sugar coat things on the spot. Naturally, I’m not that great at talking about how I rock at communications. At this point you might be wondering why I took communications in the first place. All I know is that I like to write and I’m good at it. Presented with a keyboard and a blank screen, I enjoy finding the right words to get my point across. That feeling of satisfaction when you’ve articulated all your thoughts and research into one polished document is beautiful. On the other hand, I tend to fumble on my words in a live setting. It’s a double-edged...

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Communications Officer – The Office of Dr. Doug Eyolfson, Member of Parliament for Charleswood-St.James-Assiniboia-Headingley

Job Title: Communications Officer Application Deadline: May 12, 2017 Contact Name: Catherine Montgomery Contact Email: doug.eyolfson.c1b@parl.gc.ca Job Description: The office of Dr. Doug Eyolfson, Member of Parliament for Charleswood – St. James – Assiniboia – Headingley, is seeking a qualified candidate to fulfill the role of Communications Officer in the Constituency Office. The Communications Officer supports MP Eyolfson in serving his constituents and stakeholders by ensuring effective communications management through digital and traditional media relations, accompanying the Member to all events in Winnipeg. Location: Winnipeg, MB Key Responsibilities: –    Source advertising opportunities, organize office advertisements, and work collaboratively with the Executive Assistant to adhere to the advertising budget and schedule –    Experience with Adobe Creative Cloud (Photoshop, InDesign, Illustrator) and ability to create ads, flyers, and posters –    Write new releases, monitor and manage social media, website content, and briefings for constituency office –    Work closely with Constituency and Parliament Hill office to ensure shared priorities, consistent messaging and development of a clear communications strategy –    Collaborate with the team to strategize, create, and execute a media engagement plan –    Create a weekly and monthly social media plan, while taking into account the ever changing dynamic of government –    Design and publish newsletters for both online and traditional mail distribution –    Assist with organizing and planning events for the MP to...

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Chill Out Summit 2017 Recap

Our first full-day professional development event was a huge success! On April 20, we presented Chill Out Summit 2017, connecting Manitoba’s coolest communicators with a keen interest in the digital world. We heard from leaders in social media, employee engagement, intranets, videos, and content marketing. Real-life, recent, and relevant challenges, solutions, and best practices. Local presenters social media powerhouse Susie Erjavec Parker of SPARKER Strategy Group and content marketing genius Alyson Shane of Starling Social have been recognized as Manitoba’s Top Social Media Influencers by CBC Manitoba. American imports internal communications expert and ICology founder Chuck Gose and CEO & Co-founder of 12 Stars Media, Rocky Walls delivered the goods on engaging employee communications and using a smartphone to create pro-level video, respectively. If you missed it, wow did you miss out. Stay in touch so it doesn’t happen again, eh? Here’s an executive re-cap: PR and Social Media: #BFFs – Susie Erjavec-Parker, SPARKER Strategy Group Key slide: “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin Your audience wants to be connected with you. Who solved my problem? Who did this or created this for me? Storytelling for 2017 Storytelling is the medium for answering these questions, but long gone are the days of sending a pdf or Word document press release. Social media drives PR and PR...

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