Author: IABC Manitoba

Commitment to Content: A behind the scenes look at how the Winnipeg Jets produce and distribute its digital content – January 2019 PD Event

Commitment to content: A behind the scenes look at how the Winnipeg Jets produce and distribute its digital content – January 2019 PD Event Wednesday, January 23 | 5:30 pm to 7 pm | Bell MTS Place at The Exchange Restaurant, Winnipeg   Description: Content marketing is a powerful tool that helps you grow brand awareness, brand loyalty, customers, and sales. From quality vs quantity to creativity vs SEO debate, there are many challenges for content marketers. When you’re an NHL sports franchise, the challenges include time, brand narratives, and the never-ending cycle of content creation. Join us on January 23rd as we learn how content production at the Winnipeg Jets is a job that doesn’t end when the game does.   Attendees can expect to learn the following takeaways: Share how content is produced and distributed. Explain TNSE‘s growing need for investing in developing content for their team(s). Share how success is measured and objectives are determined. Share how the team strives for a return on investment. Talk about the pros and cons (internally and externally) of producing their own content. Showcase content examples, both produced as features and live-streamed on social media.   True North representatives will comprise the speakers’ panel and Sylvie Laurencelle-Vermette, regional manager of Radio-Canada will serve as moderator. Rob Wozny, Vice President, Communications & Content, True North Sports + Entertainment Tyler Esquivel, Manager,...

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Communications Specialist- Booth University College, Winnipeg

Communications Specialist- Booth University College, Winnipeg   Job Type: Full Time Close Date: January 7, 2019   Booth University College is seeking a Communications Specialist who has the creativity, organizational, and project management skills to continue building the profile of Booth UC and support the achievement of the institution’s strategic priorities.  Successful applicants will have at least three years of strong and varied generalist communications experience, and will be able to support the mission of Booth University College as an institution of Christian higher education.   Essential Functions of the Job Reporting directly to the Director of Advancement this communications professional will: Work collaboratively with various departments within Booth UC receive their communication and marketing requirements; develop ideas, options and costs for presentation to the department project manager be responsible for effective implementation of the identified communication and marketing requirements Research, write, and edit clear, concise, and engaging copy for a variety of formats including magazine articles, promotional and admissions materials, website, newsletter, press releases Create, maintain and evaluate new and existing marketing and communications materials and activities related to print and digital advertising, social media, websites, email marketing and public relations; recommend improvements for impact, efficiencies and cost effectiveness Advise on and participate in the execution of effective communication plans that are consistent with strategic direction of management and that maximize promotional impact Develop effective, positive relationships with...

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Member Services Coordinator – Canadian Manufacturers & Exporters

Member Services Coordinator – Canadian Manufacturers & Exporters     Close Date: 11/16/2018 Job type: One-year term with the possibility of extension to permanent full-time   Is customer experience excellence in your wheelhouse? Are you a marketing or communications pro who is excited about the opportunity to work on a wide range of projects? Does the opportunity to help industry grow to create jobs and opportunities here in Manitoba motivate you? Canadian Manufacturers & Exporters is Canada’s oldest and largest industry-based trade association. CME Manitoba represents manufacturers and exporters across the province. Our mission is to help manufacturers grow. 3-5 years’ experience Salary commensurate with experience   KEY DUTIES & RESPONSIBILITIES  Integral member of the marketing team to bring fresh ideas and creativity; Meets with CME staff, Board Members, committees, members, prospects and other stakeholders to determine priorities and how to continuously improve all events, training and marketing initiatives to drive membership and increase engagement; Support membership initiatives to attract, engage, retain and grow CME membership; Provide writing and editing support for a team of subject matter experts across a range of communication materials; including eBlasts, blogs, social media and monthly newsletters; Maintain website copy, content and functionality; Create and maintain marketing collateral and promotional materials for various marketing initiatives and business development activities (e.g. email marketing, website, social media, presentation, print). Provide marketing support for tradeshow participation, on-site...

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Communications Specialist- Ubisoft, Winnipeg

Communications Specialist- Ubisoft, Winnipeg    Job type: Full-time Company Description:       Our Mission Ubisoft is composed of over 12,000 talented people located in 28 countries across the globe. The company’s creative studios work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin’s Creed®, Far Cry®, Tom Clancy’s Rainbow Six Siege®, Watch Dogs®, For Honor® and more. Ubisoft Winnipeg plays a strategic role in Ubisoft’s network of studios as a AAA co-development studio dedicated to building new tools and technology that enable teams to create even more immersive and engaging game worlds for players.   Communications Specialist Ubisoft is looking for an- Enthusiastic and resourceful Communications Specialist to join its Winnipeg team. Reporting to the Managing Director, the Communications Specialist will deliver integrated and effective Communication plans that increase awareness and enhance the employer brand of Ubisoft Winnipeg with external audiences, including prospective job applicants, media, consumers and industry partners and internal employee communications. The successful candidate will help grow awareness about Ubisoft Winnipeg and the studio’s focus as a Tech and Tools leader in the video game industry across a variety of initiatives including, but not limited to, media relations campaigns, online and social...

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Member of the Month – Glenn Hildebrand

For Member of the Month, we asked Glenn Hildebrand, President, G R Hildebrand Consulting Group Inc., a series of quick questions. Here are his answers: Q: What’s your name? A: Glenn Hildebrand   Q: What are your go-to websites or blogs? A:   Q: Who’s your comms hero or mentor? A: Barb Biggar – she taught me a lot   Q: What is your area(s) of expertise? A: external communications, issue management, media relations, government relations, board governance   Q: What advice would you give to someone who is just starting out in communications? A: Don’t be afraid to reach out and ask advice from your colleagues. We all have to learn as we go to some extent. Lifelong learning through educational programs and professional development is a must and pays huge dividends.   Q: What comms or marketing campaign are you most proud of? Tell us a bit about it. A: As a consultant, I will never take credit for many of my greatest successes publicly. As a staff member, I was proud of the campaign I lead at the College of Registered Nurses about hand washing. I still see the posters years later all over the province. The campaign enhanced the image of the College and the important work of registered nurses in our health system.   Q: What quality do you admire the most in...

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