SYLVIE LAURENCELLE-VERMETTE FIRST PROFESSIONAL COMMUNICATOR IN MANITOBA TO RECEIVE GCCC’S CMP DESIGNATION

Winnipeg, MANITOBA – Sylvie Laurencelle-Vermette is the first professional communicator in Manitoba to successfully obtain the Communications Management Professional (CMP) designation, awarded by the Global Communication Certification Council (GCCC). The GCCC is an International Association of Communicators (IABC) initiative. To achieve the designation, candidates must meet criteria such relevant training and education, professional experience and knowledge of the field.

Roland Pajares, IABC Manitoba President, says demonstrating best practices in ethical and professional standards are paramount for IABC members.

“The CMP process assesses your core values and abilities: ethics, strategy, analysis, context, engagement and consistency.” Pajares says. “This means when you’re dealing with someone with a CMP designation – a designation recognized world-wide – you know you’re getting a principled, quality person.”

IABC Manitoba Vice-President Mekala Wickramasinghe adds: “I’m proud of Sylvie. She clearly demonstrates that she owns the knowledge and skills to serve any organization as a competent, ethical, and strategic communicator, something I know she does daily through her work as Regional Communications Manager at Radio-Canada.”

IABC Manitoba chapter leaders are excited about the road ahead as the organization enters its 47th year of operation.

“We’re more than sixty members strong from businesses across the Manitoba region,” Wickramasinghe says. “It’s time for us to celebrate IABC Manitoba and to promote the vital role communicators play at the heart of every organization.”

Celebrating the chapter’s 48th anniversary, IABC Manitoba is hosting a variety of professional development and membership events to bring communicators together to network and develop vital skills for their work. To get involved in IABC Manitoba or to learn more about the organization visit manitoba.iabc.com

-30-

For more information or interview enquires, please contact:

Roland Pajares, MA

IABC Manitoba

rpajares@nrgresearchgroup.com

Sylvie Laurencelle-Vermette, CMP

IABC Manitoba

sylvermette@gmail.com

BACKGROUNDER: About IABC Manitoba

The Manitoba Chapter of the International Association of Business Communicators (IABC) provides members with professional development and networking opportunities to help them grow professionally and personally.

IABC Manitoba strives to be the professional association of choice for communicators by providing two key services:

1. Providing learning opportunities that give IABC Manitoba members the tools and information they need to be the best in their chosen disciplines.

2. Sharing among our membership best practices, ideas, and experiences that will enable us to develop highly ethical and effective performance standards for our profession.

The International Association of Business Communicators is the leading resource for effective communication practice. We provide products, services, activities and networking opportunities to help people and organizations achieve success in public relations, employee communication, marketing communication and public affairs.

To learn more about IABC Manitoba, visit http://manitoba.iabc.com

To learn more about IABC International, visit http://www.iabc.com