Author: Heather Howell

15 ways to get real with your communications

Guest blogger UpHouse Inc. shares its tips for driving the most creative values-based messaging A few weeks ago, Winnipeg marketing agency UpHouse Inc. came on as the major sponsor and presenter for the International Association of Business Communicators’ professional development day. The event was centred on a holistic approach to communications, integrating internal and external messages to come out with the best strategy for your organization’s success. The “Inside Out” philosophy was the perfect topic for the new agency to delve into – finding a gap in the traditional agency model, and recognizing that more and more organizations are keeping work in-house, UpHouse positions itself at the halfway point between an outside agency and an additional member of your in-house team. They work closely with clients to ensure they help drive communications that are rooted in real, lived experiences throughout the organization and among its audience, and develop strategies with tactics you can tackle in-house, or collaborate on when you need an extra hand. With a mandate to “make in-house marketing better,” co-owners Alex Varricchio and Kiirsten May held nothing back from their keynote, which offered up many of the tips from the branding exercises they guide organizations through. Now, in an IABC guest blog, they share their 15 best practices to help guide real, values-based communication starting from the inside out.   Build a strong brand position Modern...

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Meet Chrystal Robert

Chrystal Robert,  Principal at The Sponsorship Experience Chrystal Robert-Macey, B.Ed. is the owner and Principal of The Sponsorship Experience – a unique and innovative consulting venture offering a diverse array of specialty services in the Sponsorship field.  Prior to opening up her own consulting firm, she spent the majority of her career working for Manitoba Lotteries Corporation; most notably as the Director of Community Support & Partnerships with hands-on responsibility for all of their community investment programming.  Under Chrystal’s tenure in Senior Management she was one of the primary architects of all major programs falling under this area.  These...

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Meet Kiirsten May and Alex Varricchio

Kiirsten May and Alex Varricchio, UpHouse Kiirsten May and Alex Varricchio are the co-owners of UpHouse, a marketing agency working to elevate in-house marketing teams and the brands they promote. Kiirsten and Alex previously worked for some of Winnipeg’s largest creative agencies, including Think Shift and McKim Communications Group, developing award-winning campaigns, creative concepts, brand strategies, and inbound and outbound marketing campaigns. Through UpHouse, Kiirsten and Alex work collaboratively with clients to invigorate their brands, create achievable marketing plans and cultivate the skills of their creative people. They bring the outside perspective that is needed for ideation and innovation....

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Meet Kirsten Neil

Kirsten Neil, CBC | Radio Canada Kirsten Neil is an experienced content marketing strategist, social media specialist and brand storyteller. Most days you’ll find her working with brands to weave their story and strategizing on how to tell it in the most unique way possible. Buy your tickets now to Inside-Out! Powered by...

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Meet Chris Downey

Chris Downey, Leadership & Organizational Development Innovator/ Strategist/ Keynote Speaker Chris holds an unparalleled passion for helping people succeed. For over 15 years, Chris has been leading individuals, teams and leaders in both the private and public sectors and, understands very well that success begets more success. His own success is measured by the growth, development and success of those he leads and collaborates with. Chris believes fundamentally that; leaders have a direct impact on the health and wellness of the people they lead and support. Fostering healthy work environments create the ideal conditions for success well beyond the individual...

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