15 ways to get real with your communications
Guest blogger UpHouse Inc. shares its tips for driving the most creative values-based messaging A few weeks ago, Winnipeg marketing agency UpHouse Inc. came on as the major sponsor and presenter for the International Association of Business Communicators’ professional development day. The event was centred on a holistic approach to communications, integrating internal and external messages to come out with the best strategy for your organization’s success. The “Inside Out” philosophy was the perfect topic for the new agency to delve into – finding a gap in the traditional agency model, and recognizing that more and more organizations are keeping work in-house, UpHouse positions itself at the halfway point between an outside agency and an additional member of your in-house team. They work closely with clients to ensure they help drive communications that are rooted in real, lived experiences throughout the organization and among its audience, and develop strategies with tactics you can tackle in-house, or collaborate on when you need an extra hand. With a mandate to “make in-house marketing better,” co-owners Alex Varricchio and Kiirsten May held nothing back from their keynote, which offered up many of the tips from the branding exercises they guide organizations through. Now, in an IABC guest blog, they share their 15 best practices to help guide real, values-based communication starting from the inside out. Build a strong brand position Modern...
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