Full-time position: Marketing Strategist

Department: Department of Agriculture

Advertisement Number: 38602

Salary Range: $65,288 – $82,064 per year

Closing date: March 7, 2022


Manitoba Agriculture is looking for a marketing strategist who could support the department’s industry and investment attraction work by planning, creating (or facilitating), implementing, and evaluating the department’s marketing and communications activities at the local, national, and international level to target and attract industrial investments to Manitoba.


  • Connects regularly with ADMs, Directors, and Managers with responsibilities for leading or supporting industry and investment attraction strategy and execution Analyze requests for creative support, assess creative plans, and strategies.
  • Solicits input and supports the development of industrial development and investment attraction activities.
  • Provides technical expertise to support the Industry Development team by providing strategic options, comprehensive advice, and recommendations on marketing and promotion at the strategy and tactical levels.

Essential Qualifications:

  • Post-secondary education in communications/advertising/marketing. A combination of relevant education and experience may be considered.
  • Experience creating strategic marketing content (website, videos, podcasts, social media, newsletters, marketing materials) and other communication activities.
  • Media relations experience, including responding to media information requests, coordinating interviews, developing speaking notes/key messages, and building media packages.
  • Ability to lead strategic planning activities to create and implement targeted marketing campaigns in a range of media forms.
  • Knowledge of current research and best practices in communications.
  • Having excellent written communication skills and experience assisting professionals to produce documents that convey complex, technical content in an easy-to-understand, creative manner.
  • Having excellent verbal communication skills with the ability to actively listen and convey ideas in a clear and concise manner.
  • Ability to manage confidential and sensitive information through the use of sound judgment and political acumen.
  • Having strong interpersonal skills for the purposes of building and maintaining strong working relationships with a variety of people, groups, and organizations.
  • Having strong leadership skills to guide and manage the work of others.
  • Ability to manage competing priorities and timelines in a fast-paced and results-driven environment

 Desired Criteria:

  • Ability to develop and/or deliver media and communications skills, training sessions, and/or workshops.
  • Member of a marketing association.

Manitoba Agriculture provides an integrated approach to developing agriculture, agrifood, and agriproducts in a sustainable manner.

The Manitoba government recognizes the importance of building an exemplary public service reflective of the citizens it serves, where diverse abilities, backgrounds, cultures, identities, languages, and perspectives drive a high standard of service and innovation. The Manitoba government supports equitable employment practices and promotes representation of designated groups (women, Indigenous people, persons with disabilities, visible minorities).

Employment equity is a factor in selection for this competition. Consideration will be given to women, Indigenous people, visible minorities, and persons with disabilities.

An eligibility list may be created for similar term positions and will remain in effect for 12 months.

For a full list of qualifications, conditions of employment, and duties, please visit here.

Please submit your cover letter and resumé to apply to:

Advertisement No. 38602
Service Centre 4
Human Resource Services
600-259 Portage Avenue
Winnipeg, MB.  R3B 2A9
Phone:  204-945-7518
Fax: 204-945-0601
Email: govjobs@gov.mb.ca

Applicants may request reasonable accommodation related to the materials or activities used throughout the selection process.

When applying to this position, please indicate the advertisement number and position title in the subject line and/or body of your email. Your cover letter, resumé, and/or application must clearly indicate how you meet the qualifications.

Please be advised that job competitions may be grieved and appealed. Should a selection grievance be filed, information from the competition file will be provided to the grievor’s representative or the grievor, if unrepresented. Personal information irrelevant to the grievance and other information protected under the legislation will be redacted.

Thank you to all who apply and advise that only those selected for further consideration will be contacted.