Inside-Out is generously sponsored by UpHouse

Great communications are the key to success – but where do you start?

Today, more than ever, organizations need to consider their communications on a holistic level. Join IABC Manitoba as we take an Inside-Out look at communications. Strengthen your team and internal comms, then use that confidence and cohesion to take your external brand and promotion to the next level! Hear from industry experts and learn real strategies to improve your communications now.

Speakers include:

Chris Downey, Leadership & Organizational Development Speaker, will present on why the old method of focusing on an organization’s external image doesn’t work for communications success today. It has to start from the inside. How does an organization create an environment of quality leadership interactions where employees feel empowered to come to work as a “whole person?” What is the role of communications in driving the message?

Chrystal Robert, Principal Consultant The Sponsorship Experience & University of Winnipeg PACE Instructor, will discuss how to optimize your organization’s sponsorships and community support. Learn how communications can involve the entire staff in a corporate social responsibility program and the rewards of sharing your story of giving. Get your Millennial and Generation Z staff engaged and energized. Develop internal brand ambassadors while increasing external brand recognition and loyalty.

Kirsten Neil, Senior Communications Officer, CBC, will unravel the mysteries of authentic content marketing. Stop advertising and start telling the stories right under your nose! Find out how to uncover hidden communications gems and make them shine through digital channels. Your business doesn’t operate in a silo and neither should your communications.

Alex Varricchio and Kiirsten May of UpHouse will discuss how changing your mindset can breathe new life into your communications. When the rubber hits the road, how can you create distance and space as a communications team to keep your messaging fresh and new? Dare to look outside your industry for inspiration and learn how to evaluate the systems you can use to report on success metrics.

Mediator:  Kristin Hancock, Manager of Communications, College of Registered Nurses


Breakfast/Networking: 8:30am-9am

Session 1: 9am-10am – Chris Downey

Break: 10am-10:20am

Session 2: 10:30am-11:30am – Chrystal Robert, The Sponsorship Experience

Lunch: 11:30am-12:30pm

Session 3: 12:45pm-1:45pm – Kirsten Neil, CBC

Break: 1:45pm-2pm

Session 4: 2pm-3pm – Kiirsten May and Alex Varricchio, UpHouse

Closing Remarks/Networking: 3-3:30pm