Manager, Public Education

PM4, Planning and Programming Analyst 4


Advertisement Number: 38867

Salary(s):  PM4 $72,967.00-$92,939.00 per year

Closing Date: March 25, 2022 

**This is a preference competition for Indigenous people. First consideration will be given to candidates who declare as Indigenous. Please clearly indicate within your cover letter and/or on an equity declaration form if you are part of either of this equity group. Please click on “Apply Now” at the bottom of this job posting for more details. 

Conditions of Employment:

  • Must be legally entitled to work in Canada.
  • Satisfactory Criminal Record Check, Prior Contact Check, Child Abuse Registry Check, and Adult Abuse Registry Check.
  • Valid Manitoba Driver’s License, access to a vehicle, ability and willingness to travel throughout Manitoba.


Essential Criteria:

  • Degree (Master’s degree preferred) in communications, education, journalism, social services, social sciences, or other relevant field appropriate to the position with several years’ direct experience in the areas of public education and communications work, or an equivalent combination of education and experience.
  • In-depth knowledge of human rights and social issues in Manitoba including poverty, mental health, addiction, justice, disabilities, sexual exploitation, and domestic violence.
  • Knowledge and understanding of the role of the Manitoba Advocate for Children and Youth and The Advocate for Children and Youth Act.
  • Experience creating strategic plans including communication and multimedia public education strategies (website, videos, podcasts, social media, newsletters) and other communication activities.
  • Demonstrated experience managing confidential and sensitive information with diplomacy, tact, sound judgement and political acumen.
  • Proven ability to deliver project objectives under tight timelines and competing priorities.
  • Experience monitoring and evaluating public education or communication activities.
  • Excellent written communication skills, including writing to inform, educate, and persuade diverse audiences.
  • Excellent verbal communication skills with the ability to deliver presentations to large groups and to communicate effectively with individual children, youth, young adults, and their families.
  • Understanding of the ongoing legacy of colonization and the ongoing impact on Indigenous Peoples. Commitment to anti-racist and anti-oppressive practices.
  • Strong interpersonal skills for the purposes of building and maintaining strong working relationships with a variety of people, groups, and organizations.
  • Strong leadership skills evidenced by the ability to guide and manage the work of others.
  • Demonstrated innovation and creativity, and the ability to foster creativity in others.

Desired Criteria:

  • Formal training or experience in supervision or management.
  • Media relations experience.
  • Ability to communicate in French.

The Manitoba Advocate for Children and Youth is looking for candidates who are willing to work on a flexible schedule to cover office demands and when travelling for work related purposes.   


The Manitoba Advocate for Children and Youth (MACY) is an independent officer of the Legislative Assembly and is independent of government. The Manitoba Advocate’s statutory mandate includes representing the rights, interests, and viewpoints of children, youth, and young adults receiving any designated or reviewable services as described under The Advocate for Children and Youth Act. The Manitoba Advocate also reviews and reports upon the standards and quality of those reviewable and designated services provided to children, youth, and young adults who have died, to educate the public and to enhance the safety and well-being of Manitoba children, youth, and young adults.

Reporting directly to the Deputy Manitoba Advocate, the Manager, Public Education supervises MACY’s public education division, and provides leadership and oversight on behalf of the Manitoba Advocate in developing and implementing the Office’s public education strategy and activities, as well as the Office’s internal and external strategic communication plans. Key duties involve MACY’s public education campaigns that raise awareness and understanding of children’s rights and the ways in which MACY interfaces with children, youth, service providers, and the general public.  This includes ensuring high quality public-facing materials such as public reports, strategic public education campaigns, social media engagement, public messaging, presentations, and work in support of community engagement.  The Manager, Public Education will also act as an adviser to the Manitoba Advocate and the Deputy Advocates, and provides expert advice on public education issues, trends, risks, and opportunities, and takes a lead role in mapping out, and delivering on, strategic public education objectives in a highly sensitive, political environment.

Apply Now:   

Advertisement # 38867

Manitoba Legislative Assembly

Human Resource Services

302-386 Broadway

Winnipeg MB, R3C 3R6

Phone:  204-945-7279

Fax: 204-948-3115


Competitive process: The competition will include a board interview and a comprehensive written assessment. The successful candidate will be subject to a six (6) month probationary period.

Please be advised that job competitions may be grieved and appealed. Should a selection grievance be filed, information from the competition file will be provided to the grievor’s representative or the grievor, if unrepresented. Personal information irrelevant to the grievance and other information protected under legislation will be redacted.

We thank all who apply and advise that only those selected for further consideration will be contacted.


Your cover letter, resumé and/or application must clearly indicate how you meet the qualifications.