IABC Manitoba invites you to join the virtual journey of Travel Manitoba‘s recent rebranding.
Get to know the “behind-the-scene” story about Travel Manitoba‘s recent rebrand “Canada’s heart is calling.”
Venue: Online event
Time: Thursday, March 9, 2023, 12:00 PM – 1:30 PM CST
Kiirsten from Uphouse will take you through the various stages involved in re-positioning the brand and its successful launch.
- Understanding the objective
- Research, workshops, and interviews
- Brainstorms, styles capes, and concept presentations
- A brand toolkit
- A framework for emotion
- Making existing assets feel new
- Changing the engine while flying the plane
- Partnering on merchandise, events, collaborations
- Getting buy-in from stakeholders and the community
- Launch events and media engagement