IABC Manitoba invites you to join the virtual journey of Travel Manitoba‘s recent rebranding.

Get to know the “behind-the-scene” story about Travel Manitoba‘s recent rebrand “Canada’s heart is calling.”

Venue: Online event
Time: Thursday, March 9, 2023, 12:00 PM – 1:30 PM CST

Kiirsten from Uphouse will take you through the various stages involved in re-positioning the brand and its successful launch.

  • Understanding the objective
  • Research, workshops, and interviews
  • Brainstorms, styles capes, and concept presentations
  • A brand toolkit
  • A framework for emotion
  • Making existing assets feel new
  • Changing the engine while flying the plane
  • Partnering on merchandise, events, collaborations
  • Getting buy-in from stakeholders and the community
  • Launch events and media engagement