~ EXPIRED ~
Director, Advancement Marketing – Level H (EMAPS), Requisition No 36066
Existing Budget-Funded Continuing Full-Time 35.00 hours/week, Permanent
Monday to Friday, 8:30 am to 4:30 pm
Salary Range: $41.81 – $75.26 per hour ($76,092.83 – $136,967.09 per annum)
Proposed Start Date: January 2, 2025 Trial/Probation Period: 1820.00 work hours
Posting end date: November 18, 2024
For more information, please contact: Tracy Einarson tracy.einarson@umanitoba.ca
The Director, Advancement Marketing works to meaningfully engage with UM alumni and donors through strategic marketing and communications initiatives that move the university’s advancement mission forward. The Director and their team play a vital role in promoting and building the reputation of the university as a strong philanthropic partner for those looking to making a difference. As UM prepares for its next major fundraising campaign, this position is critical to the planning and success of UM’s fundraising efforts. It’s an exciting time to join our team!
Responsibilities :
– Manages and oversees the Advancement Marketing team in the conceptualization and execution of marketing and communications initiatives – in addition to serving as the project sponsor for key projects and initiatives.
– Establishes, measures and reports on the effectiveness of marketing, communications and operations for the department through key performance indicators and analytics.
– Ensures quality standards are consistently met across marketing and communications for alumni and donor audiences.
– Establishes, maintains and improves operational processes and procedures in collaboration with departmental teams and cross-functional leadership.
– Monitors and assesses industry trends and implements where appropriate.
– Supporting writing of proposals, communications, ad, web and digital copy.
– Plays a lead role in the development of annual marketing communications plans, priorities and departmental needs that advance the university’s goals and the experience as it relates to alumni and donors.
– Responsible for establishing and delivering an omnichannel content strategy that builds the university’s reputation and advances the strategic priorities and goals for alumni and donors.
– Provides oversight and input from initial concept, execution, launch and post market analysis. This might include presentations, proposals and reports that highlight impact and return on investment for marketing communication activities.
– Understands evolving trends in marketing, communications, higher education and advancement to innovate and continuously improve the university brand.
– Provides advice-driven solutions, expertise and marketing communications best practices to External Relation senior leaders and team members.
– Establishes mutually beneficial relationships with senior leadership across the university to ensure delivery of a consistent and integrated approach to marketing communications as well as a clear understanding of the direction and opportunities for furthering the alumni and donor experience. Including working closely with the Associate Vice President, Donor Relations and the extended Donor Relations team.
– Establish and grow strategic partnerships with key organizations, to enhance awareness and impact of UM communications plans and its programs.
– Provides direction and oversight for management of staff within unit.
– Provide administrative and operational management to direct reports, including managing human resource functions, developing work plans, and assigning tasks.
– Provides direction and oversight of operational requirements for unit.
– Prepares annual operating budget for team and provides recommendations to the AVP for departmental budget expenditures relating to administrative and human resource needs.
– As a member of the Strategic Marketing and Communications leadership team, the Director, Advancement Marketing participates in all AVP-related decisions affecting the department including creating or assisting in the definition of budgets, departmental policies and protocols.
– Provides recommendations to the AVP for departmental budget expenditures relating to administrative and human resource needs.
– Provides direction and recommendations for marketing and communications expenditures. This includes resource prioritization and utilization of staff including forecasting peaks that might require vendors or additional staff resources.
– Other duties as assigned.
Qualifications :
MINIMUM FORMAL EDUCATION/TRAINING:
– A Degree in communications, marketing or other related specialization is required.
– The ideal candidate will also have specialized marketing communications education and/or PR diploma or certification.
EXPERIENCE:
– Seven years of directly related experience at a senior level required – leading and inspiring a marketing and/or communications team – preferable in an agency or large, complex organization.
– Experience within a higher education, advancement and/or non-profit environment required.
– Demonstrated experience successfully building, managing and evaluating marketing and communications strategies in a large, complex organizational environment required.
– Demonstrated experience planning, developing and measuring multi-channel marketing communications campaigns required.
– Demonstrated experience leading marketing research and analytics activities and in turn, using insights to design and recommend the ideal user experience required.
– Demonstrated experience and best practice knowledge of both offline and online marketing communications channels required.
– Demonstrated experience managing relationships and projects with external vendors required.
– Demonstrated experience delivering high-quality and engaging stories and content required.
– An acceptable equivalent combination of education and experience may be considered.
SKILLS AND ABILITIES:
– Exceptional leadership and relationship building skills required.
– Excellent written and presentation skills required.
– Excellent time-management skills and ability to prioritize conflicting demands required.
– Ability to effectively collaborate and negotiate required.
– Ability to inspire, motivate and mentor creative teams required.
– Must have the ability to work and thrive in a fast-paced, dynamic environment.
– Must possess a high degree of independence, diplomacy, and the ability to work collectively in a fast-paced environment.
– Proven record of success in marketing, communications and working with all levels of staff, including senior administration; including board members; external stakeholders; government officials; business leaders and community representatives is an asset.
– Satisfactory work record, including satisfactory attendance and punctuality, is required.
OTHER JOB-RELATED QUALIFICATIONS:
– Must be available during non-regular business hours, such as evenings and/or weekends, to attend events / meetings off-campus, on a semi-regular basis.
Additional Information :
The University of Manitoba is committed to the principles of equity, diversity & inclusion and to promoting opportunities in hiring, promotion and tenure (where applicable) for systemically marginalized groups who have been excluded from full participation at the University and the larger community including Indigenous Peoples, women, racialized persons, persons with disabilities and those who identify as 2SLGBTQIA+ (Two Spirit, lesbian, gay, bisexual, trans, questioning, intersex, asexual and other diverse sexual identities).
If you require accommodation supports during the recruitment process, please contact UM.Accommodation@umanitoba.ca or 204-474-7195. Please note this contact information is for accommodation reasons only.
Application materials, including letters of reference, will be handled in accordance with the protection of privacy provisions of “The Freedom of Information and Protection of Privacy Act” (Manitoba). Please note that curriculum vitae will be provided to participating members of the search process.
Apply here.