It’s hard to believe our New Year, New You professional development event is just over a week away! We’re giving you a sneak peek on what to expect from our awesome panelists. Don’t delay – get your tickets now!

Meet your Panelist – Sylvie Laurencelle-Vermette, CMP, Radio-Canada (@sylvermette)

Currently the Regional Communications Manager for Manitoba and Saskatchewan for Canada’s national broadcaster, Radio-Canada. She has over 15 years’ experience in communications marketing and training, experience gained through her work at CBC/Radio-Canada, the Canadian Museum for Human Rights, Air Canada and the newspaper La Liberté.

What do you bring to the panel?

  • In addition to my career experience, I’ve also taught Web Marketing Communications at UWInnipeg Professional, Applied and Continuing Education
  • Tips to develop a personal digital brand strategy and know how to leverage brand reputation
  • How to find relevant keywords to use on social media to promote your personal brand

What are some of the questions you can answer for participants?

  • I don’t know where to start! How do I go about developing a strategy? What tools are out there to help?
  • Which channels should I be most active on? How often should I post?
  • How do I find and create content to share and post?
  • What are the main do’s and don’ts for each channel?
  • How can social media make a difference when it comes to my personal brand?

Thank you so much Sylvie! We look forward to hearing more on January 24!