Join IABC Manitoba at its 3rd Annual one-day conference ‘Marketing and Communications Trailblazers of Manitoba’ on April 26, 2019 from 8 am to 4 pm at Delta, Winnipeg
An annual one-day conference aimed to introduce Manitoban Communicators and Marketers to the latest trends, best practices, new products and innovative strategies, Trailblazers of Manitoba strives to strengthen your team and internal communications with the knowledge and know-how so you can use that confidence and cohesion to take your external brand and promotions to the next level!
Hear from industry experts and learn the strategies that helped their organizations achieve stellar results!
Speakers include:
- Kathy Knight, Chief Executive Officer (CEO), Information and Communication Technologies Association of Manitoba (ICTAM)
Topic: Gender Parity in the Workforce
Considering the future of IT industry in Manitoba, and its impact on Communicators and Marketers, Kathy will be focusing on what gender equity in this sector looks like, and what communicators could do to support this cause.
- Robert Cyrenne, Director, Communications and Media Relations, RCMP
- Letisha Sherry, Social Media Specialist, RCMP
Topic: Fighting crime …one Tweet at a time!
Robert and Letisha are going to talk about their journey towards building social media presence for RCMP Manitoba that increased phenomenally from 8000 followers to over 135,000 followers in a short span of 3 years! They will be sharing how use of humour, innovation, risk-taking and public engagement, helped them achieve these goals and how social media has now become an important operational and public relations tool for the Manitoba RCMP.
- Colleen Holloway, Manager, Communication Services, Qualico Canada
Topic: Behind the scenes of a 3x award winning campaign. Let’s get yours ready next!
“It was the first in company history. It was the biggest in company history. It had logistical hoops, missing pieces and less than 10 months for it to be built from scratch. And there were only two of us.” says Colleen
Colleen will be presenting on behind-the-scenes look at a three-time award winning campaign – Qualico: Celebrating 65 Years of Building Together. Receiving both Canadian Silver Leaf awards and an International Gold Quill, Colleen will explain how over 1,600 employees shared an experience of the company’s 65th anniversary over seven cities and multiple locations. Promising to share more than just what they did, but how they did it, Colleen will outline the barriers she faced along the way and sum the IABC international judges feedback on the campaign.
- Nisha Tuli, Senior Content Marketing Manager, Travel Manitoba
Topic: Why Content is everything to your brand
Nisha will share how Travel Manitoba has used content to move Manitoba from a relatively unknown travel destination to being named one of the top places to visit in the world.
Conference host: Monique LaCoste, ABC, Communications Consultant
Conference Agenda:
8:00 am | Registration & Networking by IABC Manitoba
8:30 am | Breakfast served + Greetings from IABC Manitoba & Conference Host Introduction | Mekala Wickramasinghe, President, IABC Manitoba & Monique LaCoste, ABC, Senior Communications Consultant
9:00 am |Sponsor greetings (TBA)
9:05 am | Fighting crime …one Tweet at a time! |Robert Cyrenne, Director, Communications and Media Relations, RCMP & Letisha Sherry, Social Media Specialist, RCMP
10:05 am | Coffee Break
10:20 am | Behind the scenes of a 3x award winning campaign. Let’s get yours ready next! | Colleen Holloway, Manager, Communication Services, Qualico Canada
11:20 am | Why Content is everything to your brand | Nisha Tuli, Senior Content Marketing Manager, Travel Manitoba
12:20 pm | Sponsor greetings (TBA)
12:25 pm | Lunch served
1:00 pm | Gender Parity in the Workforce |Kathy Knight, Chief Executive Officer (CEO) |Information and Communication Technologies Association of Manitoba (ICTAM)
2:00 pm | Sponsor Workshop (TBA)
2:20 pm | Coffee Break
3:15 pm | Panel Event
3:45 pm | Closing remarks + Prize giveaway + Evaluations | Mekala Wickramasinghe, President, and Marjorie Huculak, Vice President, IABC Manitoba & Monique LaCoste, ABC, Senior Communications Consultant
4:00 pm | Event ends
Don’t miss out on our signature event with the best of the best in Manitoba. Hope to see you there!
